Disney Explores AI for User-Generated Content to Boost Engagement
Disney is investigating the integration of artificial intelligence to allow subscribers to generate and share content based on its intellectual property, aiming to enhance interactivity on Disney+. CEO Bob Iger highlighted these discussions with AI firms during an earnings call, emphasizing a balance between fostering fan engagement and safeguarding Disney's valuable intellectual property. This move mirrors a broader industry trend toward more personalized and interactive entertainment experiences, driven by evolving audience preferences and new licensing opportunities with AI companies.